Sex  Appeal Basics

Which room in your home is so cozy?

That you can share it with your friends and lovers, where your senses tingle, where you can dance, where you can taste delicious stuff, where you feel like you're in the greatest paradise on earth? Well it should be the kitchen, for this is the most important room in your home to most buyers. Does your kitchen give buyers this feeling?

 

Marketing your home is more than buyers seeing that you have a garbage disposal, a kitchen sink and an oven in your kitchen. It's developing a feeling, a special feeling, where buyers sense an emotional connection and desire. Not only in the kitchen, but the entire home.

 

Create cozy, warm and the right emotional feelings by adding a little "Sex Appeal" to your home will help sell it fast. It will create desire and emotional appeal.
 

Oh my !

What do companies like Calvin Klein, Coca-Cola, Olay , home builders and Lexus have in common. It’s the use of “love and sex appeal” as the major tool in marketing their products. Kevin Roberts, CEO of the top marketing firm in the world, Saatchi and Saatchi, with offices in over 80 counties, espouses the use of “Lovemarks” as the primary change in today’s marketing. This concept overpowers and changes brand loyalty, it sells products.

 

Saatchi and Saatchi marketing concept of “Lovemarks” emphasizes the need to develop three key ingredients: Mystery, Sensuality and Intimacy for a product, so that it will be chosen and purchased over all the other products available. The same as buyers choosing your home over all the homes on the market.

 

Tap into a Buyers Dreams and Desires
Adding "Sex Appeal" to your home will do wonders. Buyers will become much more excited about your home, because you will be fulfilling both their emotional needs and desires. You can appeal to all 5 of a buyers senses by following the guidelines in David Jones's e-book on sexy staging. It cost nothing or only a few dollars to add lots of "Sex Appeal", and you can do it yourself.