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Research clearly shows that the
degree of influence of the
emotional part of decision
making process is much stronger
than the rational part. In the
end, it is the emotional portion
of the brain that makes the
final decision.
When
you really get down to it, the
emotional portion of the mind
will nearly always over ride the
rational. Thus, if your home
doesn’t have every requirement
first laid out by a buyer, but
has emotional appeal; the
emotional appeal side will win
out.
Buyers will want your house,
even though it doesn't have
everything that they originally
listed on their list of
requirements of the home they
are looking for.
Neurologist, Donald Calne,
in his book "Within Reason"
explains why emotions are so
important when it comes to a
buyers decision.
“The essential difference
between emotion and reason is
that
emotion leads to actions
while reason leads to
conclusions.” |
